Sarah has been working with scale-ups to achieve their growth targets quicker and more effectively. Having been Chief Marketing Officer in a number of scale-ups and successfully grown 3 startups, she’s used to the challenges faced. Depending on the size of your business and challenges, Sarah offers a number of services mostly on an advisory/mentoring and project basis.
There is a skill to growing a start-up or scale-up. Founders are often flooded with conflicting advice from their peers, there is never enough resource or budget for the sales and marketing you could or should do. Knowing where to invest time and money to move forward and achieve results now is crucial.
Founder CEOs are often too busy out selling and don’t find enough time to refine their strategy to optimise achieving the growth targets.
Sarah offers 1-2-1 weekly or bi-weekly advisory calls. Discuss your biggest challenges, sense-check your strategy, develop an achievable plan to move your business forward. Get advice from someone who’s been in your shoes & helped businesses achieve 100% YoY growth & cut sales cycles my more than half. Hear from recent clients
Not confident you’ll achieve your revenue targets in time?
Unsure your marketing team are focusing on the right things?
Struggling getting data you trust for board reports?
Too many marketing initiatives, not enough budget or results?
Can’t email specific segments in your CRM?
Sarah helps scale-up refine or develop their marketing strategy & implementation roadmap focusing on effective use of resources aligned with the product roadmap and budget constraints. Her speciality is achieving targets whilst achieving better bang for your buck by increasing conversion, reducing the sales cycle, and reducing the cost of acquisition. Explore recent case studies and results
Are your sales team wasting their time demo-ing prospects that are not your ideal client or not ready to buy? About to hire more sales people?
Do you have Hubspot or a similar tool with lead scoring functionality but don’t know where to start to set it up?
Sarah and her team help you outline your sales funnel process - align those stages to Lifecycle stages e.g. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL) & Opportunity. Along the way identifying the key Ideal Customer Profile (ICP) & in-market indicators that can be lead scored on.
Then either you can implement the lead scoring matrix or we can do that for you.
Most scale-ups find themselves in the frustrating position of having thousands of prospects, users and customers in their database, but unable to email a specific sub-segment of the database e.g. CEOs of a specific industry or struggling to pull data they trust for monthly board reports.
Sarah helps scale-ups assess their CRM & set-up to ensure it’s fit for purpose for scaling & their business. Identify areas that may need cleaning up or further set-up towards being ready to scale effectively and make informed decisions on their data.
Sarah initially audits what you have & then can either provide you with recommendations and a prioritised roadmap for your team or agency to work towards or can recommend freelance or agencies she uses to implement more complex solutions.