Increase your conversion with beautiful free images
It is well known that content with images has a higher conversion rate than those that don't. However, few businesses have the budget to pay for photoshoots every year. Here are some reasons why you should increase your use of imagery & ways to have beautiful images cost effectively.
"Facebook posts with images see 2.3X more engagement than those without images." Source Buzzumo
"When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. " Source
There are hundreds of studies to back up use of images and video. Hubspot have a great article with 45 visual marketing stats you should know.
Free quality copyright free images for those with NO BUDGET
For those just starting out, there is another solution. I recently discovered "Unslash.com" Beautiful images, gifted by the world's most generous photographers. You don't have to, but they do ask if once in a while you credit the photographer.
Photo: Screengrab from Unsplash search for "ecommerce"
Cost effective ways of having quality images
Once you outgrow the free selection of images, there are cost effective ways to get quality images and video. I have a subscription with Shutterstock. They have a range of plans to suit most businesses. 5 images for £29, 25 images for £139. This is great for getting quality images on your website. For those with an active social media presence, you need more than this. They offer great monthly packages e.g. 10 images/mth £19/mth or 50 images per month £59. Adobe Stock also offer similar packages. Getty Images also offer packages. There are many
Images through Partnerships
If you use a tool like Squarespace - inbound marketing, as part of their package they offer a selection of free images and with Getty images, they offer discounted images.
To find other marketing products and services I recommend, I have a list of them, including free social media, email and analytics software on my website. If you need help developing the right marketing strategy, I can help you prioritise activity that has the highest bang for your buck. See a few case studies
Further Reading
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